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Contents

  • Introduction
  • Sub-module 1. Main principles of Entrepreneurship and LSE
    • What is Entrepreneurship?
    • What are the main characteristics of Entrepreneurship?
    • The definition of Lifestyle Entrepreneurship
    • The similarities and differences between Entrepreneurship and Lifestyle Entrepreneurship
  • Sub-module 2. The possibility of becoming a Lifestyle entrepreneur
  • Sub-module 3. Business principles in LSE
    • Understanding the Business Plan
    • Mission Statements
    • Business SWOT Analysis
    • Market Research
    • Industry Background
    • Market Segmentation – Identifying your customer base
    • Pricing Strategies
    • Marketing Plan
    • Financial Plan
  • Sub-module 4. Different styles of LSE as a useful alternative to self-employment for disadvantaged people
    • The reasons why people choose LSE
    • Benefits of LSE
    • Potential barriers facing the LSE
    • Different types of the Life Style Entrepreneurship
    • Types of LSE
    • Summary of the success stories from five European Countries: Bulgaria, Cyprus, Lithuania, Poland and UK
  • Sub-module 5. Personal development – key to success in LSE
  • Sub-module 6. The new role of Adult Educator as a facilitator in promoting LSE for disadvantaged learners
  • References
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